A fruitful real estate business needs to have plenty of clients. However, if you’re looking to find new prospects and build your client base, your business must be discoverable, both locally and online.
Even if you’re new to the industry, you’ve probably heard more than your fair share of tips about marketing for real estate professionals. By now, you probably have an idea of the basics—set up a website, advertise yourself, and establish a presence on social media platforms. However, the truth is that there’s much more to marketing in the world of real estate.
If you’d like to take a more creative approach to market yourself as an agent, here are two unique ideas to get you started. These strategies can be effective to begin generating leads and building brand recognition.
Create a Personally Branded Magazine
Creating and distributing your own personally branded magazine is a creative way to stay in touch with past clients. You’ll also find that you can generate new leads in the area. Of course, this magazine shouldn’t be made entirely of advertising and fluff. To make a high-quality publication, you’ll need to give the reader something of value.
Your magazine should feature your business name, image, logo, and contact information. Along with these fundamentals, the magazine should offer useful and entertaining information—some regarding real estate and some regarding interesting features of the area. When regularly distributed, magazines have improved staying power over other kinds of mail, which are more likely to be thrown in the trash after they’re received.
Provide Clients with a Branded Moving Truck
Although it’s a bit of an investment on your part, including your brand information on a moving truck is a great way to earn the respect of current clients, as well as the interest of potential clients. Since it’s a business expense, you can claim the expense as soon as tax time comes.
You’ll need to purchase a truck first. Then, you can get to work on creating the design. It’s a good idea to work with an experienced graphic designer to create a truck that features eye-catching imagery to advertise your brand. Just remember that if you use this idea, you’ll also need to purchase comprehensive, liability, and collision insurance. You’ll also need to have the correct legal paperwork prepared.
Ask us about how you can become a master at marketing yourself as a real estate agent.