If you’re a real estate agent, the presence you establish online can make a huge difference in the success of your business. However, considering how busy realtors can be, it’s understandable that you want to allocate your time wisely. So, which social media platforms are worth your time and focus? We’ve identified a few that can help you grow your real estate business.
A tried and true social media giant, Facebook is still one of the most beneficial platforms real estate agents can use to establish themselves. Why? It all comes down to the user demographics on Facebook. The predominant user base on Facebook is right there within the target audience for real estate sales when it comes to age, as well as average income.
Facebook also has some fantastic business features, especially for real estate professionals. You’ll be able to publish image, video and text-based updates to your listings, schedule appointments, keep in touch with your client base, and curate reviews of your services, all in one platform. Plus, Facebook ads allow you to target the ideal demographics mentioned above. This means you can target those who are most likely to be interested in buying local real estate.
The objective of a LinkedIn profile is a bit different than that of a Facebook profile. Unlike Facebook, LinkedIn is predominantly a business-to-business (B2B) platform. You probably won’t visit this platform to gain new clients, but it still offers some valuable resources to realtors.
In particular, LinkedIn is a great way for real estate agents to network with other professionals in the field. It also provides you with a place to list your professional experience, searchable by both potential clients and other real estate professionals. Overall, it’s an effective way to supplement the presence you’ve established for yourself, online.
Over the years, Instagram has become an increasingly popular platform for real estate agents. This is for a relatively simple reason—the ability to post high-quality, appealing photos of the properties you’re selling. In particular, if you’re the owner of a boutique or luxury real estate business, it can be a beneficial move to regularly curate and share images on Instagram.
Looking for advice on growing your real estate business, both on social media and off? Get in touch with us for more information.