The Pros and Cons of Virtual Home Selling

Since the start of the COVID-19 pandemic, it has become more common than ever to sell homes virtually. However, if all your experience involves making in-person sales, this transition can be a confusing one to make.

Still, it isn’t always possible for buyers to view a home in person, and this is something that can be easily accommodated. If they aren’t local or simply aren’t able to travel to see a home, it’s useful to view potential homes virtually, instead. While there are upsides to selling a home virtually, there are also a few downsides worth taking into account. Here are a few to be aware of.

Pro: Show the Home to More People in Less Time

It isn’t always easy to make room for countless showing requests within your limited schedule. If you’re selling a home virtually, however, this is less of a problem. You’ll be able to show the home to a substantial number of interested buyers without the scheduling limitations of an in-person showing. This is especially useful if the current residents don’t like being disturbed in their home.

Pro: Virtual Home Showings Are More Thorough Than Photos

When you organize a virtual tour of the home, you’re able to show far more than you could capture in photographs alone. This means that from the outset, prospective buyers will get a clearer sense of what the home looks like and the features it has to offer.

Con: You’ll Lose Some Potential Buyers

Although the reduced contact of virtual selling is a benefit in many ways, it also comes with its drawbacks. Many individuals are willing to purchase a home without scheduling an in-person visit, but this isn’t the case for every interested buyer. In fact, some buyers consider the fact that a home is marketed and sold virtually a potential deal-breaker.

Con: Location is Difficult to Capture

Although it’s relatively easy to give prospective buyers a good sense of what the home looks like, this often isn’t the case for a property’s surroundings. Location is an important variable for many buyers, and it may be difficult to give them a clear idea of the home’s location through satellite images alone. An in-person visit is typically the best way to showcase a home’s surroundings.

Are you looking for more advice on selling a home virtually or creating a virtual showing? Contact us for more information.